From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business can be overwhelming. But having and sticking to a social media content strategy can help keep you focused, organized and on target when communicating with customers. Entrepreneur writer Mikal…
"GatherContent aids our productivity throughout the project lifecycle, from content strategy, structure and collection through to client approval. As a team we have found GatherContent extremely useful as it sits in a niche where other web apps don’t quite meet the mark." …
"What we are trying to do is make an operating system and a computer more like a web service." That’s the vision Caesar Sengupta, product strategy lead for Google Chrome OS, laid out for me last year, as the company was gearing up to launch its own cloud-based operating system to compete with…
May 11 2012 by Sabina Idler | Stumble Bookmark There are many ways to experience the world around us. Especially offline, we can make use of our different senses to collect information, interpret our environment and make judgments. On the Web, however, our senses are more limited. As…
If you want the world to crowdfund your project, it helps to offer something in return. Rewards and perks are a driving force on sites such as Kickstarter and Indiegogo. For instance, if you contribute $25 to the Ever Lovin' Jug Band's campaign, you'll get a copy of their debut album on vinyl. …
When Vancouver-based PepperDev Studios decided to try to raise $8,000 for its latest video game project, the company knew exactly which crowdfunding service it wanted to use: Kickstarter. “It's become a bit of a household name,” said Kimberly Voll, PepperDev's lead developer. “People are…
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The number of online news consumers has grown consistently over the past half-decade, yet not every publication has gotten the same lift as The Atlantic, whose web audience has catapulted from approximately 500,000 to 13.4 million monthly visitors since taking down its paywall in early 2008. As…