Content Strategy: The estimated time to read this article is 4 minutes Podcast: Play in new window | Download Recently Chris Scott wrote an analytics report for a top UK university. In this report he presented his findings from thoroughly analysing the data on user behaviour. What…
Do you do SEO for a brand involved in a straight fight with another company? It's pretty common for brands to become fixated on one particular competitor; I've seen entire marketing strategies geared towards beating another brand, rather than hitting a specific revenue target. While some would argue…